Coloured Diamonds
The Best Kept SecretMost people have never even heard of coloured diamonds. Almost all of the publicity and advertising for diamonds is slanted towards convincing consumers that white, or more accurately colourless, is the only desirable colour for diamonds, and that diamonds with a slight tinge of yellow or brown are less attractive and therefore less desirable. While we would broadly agree with this, diamonds do occur in a wide variety of colours. Many of these colours are very attractive and the diamonds are even more desirable than colourless ones. This is especially true of intensely coloured diamonds. You may wonder why, if coloured diamonds are so fabulous, why don't you hear more about them?
Coloured Diamonds Are Very Rare!Probably the main reason why coloured diamonds are hardly ever promoted is the very fact that they are so rare. Why bother to promote something with a very limited supply that you can't get enough of? De Beers, who own or control about half the world's diamond mines and marketing, have their own collection of natural fancy coloured diamonds, which they keep for themselves, and which are not for sale. It might even be harmful to their marketing if consumers decided that coloured stones were more interesting and exciting than colourless ones.
The Best Kept SecretMost people have never even heard of coloured diamonds. Almost all of the publicity and advertising for diamonds is slanted towards convincing consumers that white, or more accurately colourless, is the only desirable colour for diamonds, and that diamonds with a slight tinge of yellow or brown are less attractive and therefore less desirable. While we would broadly agree with this, diamonds do occur in a wide variety of colours. Many of these colours are very attractive and the diamonds are even more desirable than colourless ones. This is especially true of intensely coloured diamonds. You may wonder why, if coloured diamonds are so fabulous, why don't you hear more about them?
Coloured Diamonds Are Very Rare!Probably the main reason why coloured diamonds are hardly ever promoted is the very fact that they are so rare. Why bother to promote something with a very limited supply that you can't get enough of? De Beers, who own or control about half the world's diamond mines and marketing, have their own collection of natural fancy coloured diamonds, which they keep for themselves, and which are not for sale. It might even be harmful to their marketing if consumers decided that coloured stones were more interesting and exciting than colourless ones.
